BIGYELLOWFISH

BIGYELLOWFISH

A workplace technology platform aiming to help organisations mitigate behavioural risk. Operating for 6+ years in the safety critical markets like Maritime; now a category-creator product with over 100k Platform Users.

B2B SAAS

0-1 Product Development

TL;DR

Built the design function and shipped two flagship solutions which gained 3.3M in revenue and a 100k+ Active Users.

THE OPPORTUNITY

THE OPPORTUNITY

80% of global workforce is deskless, contractual, highly distributed and frontline in nature. This poses a huge risk to organizations in managing, securing and protecting the workforce as well as the assets at large.

TAM : 2.8B FRONTLINE WORKFORCE

Funding stage : seed 1.1M

MARKET : $200Bn

Explore what we were solving for

Key ORG level Wins

Key ORG level Wins

Revenue Generated

+80% of client base renewing contracts

$3.3M

Revenue Generated

+80% of client base renewing contracts

$3.3M

Clients Onboarded

5.5x growth in client base over 4 quarters

18+

Clients Onboarded

5.5x growth in client base over 4 quarters

18+

Active Users

30% increase in engagement rates over 3 quarters

100k+

Active Users

30% increase in engagement rates over 3 quarters

100k+

Major Features

Shipped 2 Flagship Solutions in 4 Quarters

8+

Major Features

Shipped 2 Flagship Solutions in 4 Quarters

8+

PRODUCT TEAM

Shivang J

Lead Designer

Jatin B

Senior Designer

Manini M

Junior Designer

Sandeep R

Product Analyst

Role

As Head of Design for the past 2 years - I've worked directly with founders, business and tech to plan, execute and iterate product solutions.

my OBJECTIVES

Build core product as principal designer

Build and scale the Design function

Ship a scalable design language

NORTH STAR

Achieve end-user Adoption (+30% in 4 quarters)

Explore Why

Key IMPACT AREAS

Built & Scaled the Design Function

Established foundational processes and
design-to-development workflows.

Hired & Mentored the Design team

Setup scalable UX processes and Enabled
cross-functional collaboration.

Drove a Product-Driven Culture

Conducted workshops, implemented testing
processes and a data driven approach.

Conducted workshops, implemented testing processes and a data driven approach.

Left legacy processes

Documented systems and established processes that the team continues to build on.

Documented systems and established processes that the team continues to
build on.

KEY SKILLS

Product Strategy

AI-Integrated Design

Team Building & Mentoring

UI Design & Systems

+3

Saving 4 months of work by proving we didn't need a new solution - just had to fix an old problem

short story 3

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๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป

Saving 4 months of work by proving we didn't need a new solution - just had to fix an old problem

short story 3

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๐Ÿ˜ฎโ€๐Ÿ’จ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ป

How to get a mandate of fitting 112 Onboarding questions and making the most of it anyway

short story 1

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๐Ÿ˜ก๐Ÿคทโ€โ™‚๏ธ

How to get a mandate of fitting 112 Onboarding questions and making the most of it anyway

short story 1

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๐Ÿ˜ก๐Ÿคทโ€โ™‚๏ธ

Building Taste in the team - experiments and observations

short story 2

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๐Ÿ‘จโ€๐ŸŽจ ๐ŸŽจ

Building Taste in the team - experiments and observations

short story 2

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๐Ÿ‘จโ€๐ŸŽจ ๐ŸŽจ

How we dealt with misbehaving Users trying to hack through the reward system

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How we dealt with misbehaving Users trying to hack through the reward system

short story 4

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๐Ÿค‘๐Ÿ•น๏ธ

Unique challenges that became opportunities for growth. Overcoming complex problems through effective communication, leadership and strategy .

Unique challenges that became opportunities for growth. Overcoming complex problems through effective
communication, leadership and strategy .

NOT CASE STUDIES, CONVERSATIONS -
ON Design, Strategy, and Impact

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