BIGYELLOWFISH
BIGYELLOWFISH
A workplace technology platform aiming to help organisations mitigate behavioural risk. Operating for 6+ years in the safety critical markets like Maritime; now a category-creator product with over 100k Platform Users.
B2B SAAS
0-1 Product Development
TL;DR
Built the design function and shipped two flagship solutions which gained 3.3M in revenue and a 100k+ Active Users.
Get in Touch
THE OPPORTUNITY
80% of global workforce is deskless, contractual, highly distributed and frontline in nature. This poses a huge risk to organizations in managing, securing and protecting the workforce as well as the assets at large.
TAM : 2.8B FRONTLINE WORKFORCE
Funding stage : seed 1.1M
MARKET : $200Bn
THE OPPORTUNITY
80% of global workforce is deskless, contractual, highly distributed and frontline in nature. This poses a huge risk to organizations in managing, securing and protecting the workforce as well as the assets at large.
TAM : 2.8B FRONTLINE WORKFORCE
Funding stage : seed 1.1M
MARKET : $200Bn
Key ORG level Wins
Key ORG level Wins
Revenue Generated
+80% of client base renewing contracts
$3.3M
Revenue Generated
+80% of client base renewing contracts
$3.3M
Clients Onboarded
5.5x growth in client base over 4 quarters
18+
Clients Onboarded
5.5x growth in client base over 4 quarters
18+
Active Users
30% increase in engagement rates over 3 quarters
100k+
Active Users
30% increase in engagement rates over 3 quarters
100k+
Major Features
Shipped 2 Flagship Solutions in 4 Quarters
8+
Major Features
Shipped 2 Flagship Solutions in 4 Quarters
8+
PRODUCT TEAM
Shivang J
Lead Designer
Jatin B
Senior Designer
Manini M
Junior Designer
Sandeep R
Product Analyst
Role
As Head of Design for the past 2 years - I've worked directly with founders, business and tech to plan, execute and iterate product solutions.
my OBJECTIVES
Build core product as principal designer
Build and scale the Design function
Ship a scalable design language
NORTH STAR
Achieve end-user Adoption (+30% in 4 quarters)
Explore Why
CASE STUDIES
CASE STUDIES
IMPACT AREAS
Built & Scaled the Design Function
Established foundational processes and
design-to-development workflows.
Hired & Mentored the Design team
Setup scalable UX processes and Enabled
cross-functional collaboration.
Drove a Product-Driven Culture
Conducted workshops, implemented testing
processes and a data driven approach.
Left legacy processes
Documented systems and established processes that the team continues to build on.
CORE SKILLS
Product Strategy
AI-Integrated Design
Team Building & Mentoring
UI Design & Systems
+3
IMPACT AREAS
Built & Scaled the Design Function
Established foundational processes and
design-to-development workflows.
Hired & Mentored the Design team
Setup scalable UX processes and Enabled
cross-functional collaboration.
Drove a Product-Driven Culture
Conducted workshops, implemented testing processes and a data driven approach.
Left legacy processes
Documented systems and established processes that the team continues to
build on.
CORE SKILLS
Product Strategy
AI-Integrated Design
Team Building & Mentoring
UI Design & Systems
+3
NOT CASE STUDIES, CONVERSATIONS -
ON Design, Strategy, and Impact
Unique challenges that became opportunities for growth. Overcoming complex problems through effective communication, leadership and strategy .
Unique challenges that became opportunities for growth. Overcoming complex problems through effective communication, leadership and strategy.
Get in Touch
How to get a mandate of fitting 112 Onboarding questions and making the most of it anyway
😡🤷♂️
short story 1
Design Ops
Product Strategy
How to get a mandate of fitting 112 Onboarding questions and making the most of it anyway
short story 1
Design Ops
Product Strategy
How to get a mandate of fitting 112 Onboarding questions and making the most of it anyway
😡🤷♂️
short story 1
Design Ops
Product Strategy
Building Taste in the team - experiments and observations
👨🎨 🎨
short story 2
Team Building
Design Ops
Building Taste in the team - experiments and observations
short story 2
Team Building
Design Ops
Building Taste in the team - experiments and observations
👨🎨 🎨
short story 2
Team Building
Design Ops
Saving 4 months of work by proving we didn't need a new solution - just had to fix an old problem
😡🤷♂️
short story 3
Product Strategy
Research
Saving 4 months of work by proving we didn't need a new solution - just had to fix an old problem
short story 3
Product Strategy
Research
Saving 4 months of work by proving we didn't need a new solution - just had to fix an old problem
😡🤷♂️
short story 3
Product Strategy
Research
How we dealt with misbehaving Users trying to hack through the reward system
🤑🕹️
short story 4
Research
Operations
How we dealt with misbehaving Users trying to hack through the reward system
short story 4
Research
Operations
How we dealt with misbehaving Users trying to hack through the reward system
🤑🕹️
short story 4
Research
Operations
This case study documents my personal design process, decision-making, and professional contributions during my tenure. All metrics are approximate, based on personal recollection, and not official disclosures of the company.
This case study documents my personal design process, decision-making, and professional contributions during my tenure. All metrics are approximate, based on personal recollection, and not official disclosures of the company.
Shivang Joshi
© 2016–2025 Shivang Joshi. All rights reserved.
Shivang Joshi
© 2016–2025 Shivang Joshi. All rights reserved.
Shivang Joshi
© 2016–2025 Shivang Joshi. All rights reserved.